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Kraft Peanut Butter’s once upon a time | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
Megan Haynes

Kraft Peanut Butter is getting into the branded content game. Sort of.

The Kraft Canada brand has released a new four-minute documentary, featuring a family of four who struggle to connect because of their busy lives. At the end of the video, the Kraft team surprises mom, Deborah Goldberg, with a personalized book written by Franklin author Paulette Bourgeois, with Goldberg’s daughters and husband contributing memories and pictures.

http://strategyonline.ca/2015/02/11/kraft-peanut-butters-once-upon-a-time/
 

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